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real beauty page cheap fluticasone propionate nasal spray This matters because the social networks through which successful products spread may be fundamentally different than the social networks through which failed products spread. Take athletic shoes, for example.  One teenager may pressure his parents to buy a new pair of shoes because the two best players on his soccer team also have them. Another may get them because his grandmother received an ad for them in her Sunday newspaper just before his birthday. If companies know their early sales are traveling through networks like the first, rather than the second, they can quickly devote marketing resources to a product that's likely to be a hit.

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