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How would you like the money? nexium 40mg thuoc biet duoc In our case, four of our six brands are more than 100 years old with specific identities and regions that they have come from. It's important to know where it all began, why it resonated with consumers 100 years ago and how do you respect that going into the future. You've got to have a road map for your branding that really deals with the original relevance of the brand, and then you have to be true to some basic principles regarding the brand identity, the character of the brand and what's important for it in order to be able to still resonate with consumers.

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